A direct channel to your customers is utterly invaluable, and that is exactly what email campaigns provide. According to campaignmonitor.com, email marketing has an ROI of 4400%, and is up to 40 times more effective than social media. When combined with smart messaging, an email marketing campaign can compel your audience to respond with action, and it creates a more intimate bond, and provides marketers with a funnel through which they can guide prospective customers.
While social media is a reliable platform, email marketing is a reliable tool and when used correctly, can really impact your company’s growth - campaigns available from $250.