A Grassroots Marketing Agency
Make it stand out.
Fine Roots is an agency that specializes in communication through print & digital media, events, and grassroots networking. Our creativity drives traffic to our clients by engaging the local community and meeting them where they already exist - their social space.
We are driven by the belief that a stronger local economy is better for all - smaller, more controlled production often results in a better quality of goods or service. But, that is only possible with the engagement and support of all parties: business owners, employees, and customers.
“We struggled with managing our social media pages in the past and Molly has truly made it so simple for us. She is able to translate our values as a business into beautifully crafted posts that capture the essence of who we are and connect with our customers”
Nader and Lisa Khatib Laziza Mediterranean Grill
Hey I’m Molly!
As owners and entrepreneurs, we often find ourselves pulled in so many directions -- we simply cannot do everything perfectly ourselves AND grow our businesses. I started Fine Roots because I saw as a real need for ethical, affordable marketing help for SMEs and locally owned businesses. It was evident before, but the pandemic really exposed just how essential marketing is to success.
And just how many folks really struggled with it.
That's where I come in! As well as becoming immersed in your organization's values and getting on board as part of your team, I provide the tools & services you need to get a little air, and take you to the next level. From essential online branding and social media management, to developing long-term relationships that add to the bottom line, I will help you reach your goals.
My background in publishing, event management, advertising and sales married with my love of all things { food + local } has led me to become a useful resource for my clientele. My passion is in supporting them. Whether through Instagram posts, blogs, email campaigns or photography, I provide a voice for those without, and I amplify what already exists.
Not interested in a long-term relationship? I do short-term flings, too -- staff training, monthly blogs, one-time special events and more! Hop onto my calendar for a virtual consultation, and let's talk about how I can help you with your marketing needs.
Things that Matter to Us
Using a common vernacular, comedy, intelligent writing, and captivating visuals, we engage local communities and connect them with small and locally owned businesses.
We offer social media management and instruction. By educating small business owners on basic, but effective social media techniques and behaviors, we empower them to better connect with their customers directly and establish brand loyalty through engagement.
Events creation and management. We offer a variety of engaging formats. Each client’s needs are assessed, a fully customized plan is developed and executed. Whether it’s a social media promotion, in-store giveaway or a new-product roll-out, we devise strategies that maximize our client’s return on investment, and improve the quality of life for locals.
Grassroots marketing tools. We advocate for effective customer relationship building, and we support social media, advertising campaigns, press releases, outreach activities, podcasts, email campaigns and more. If you have an idea and it involves your brand, bring it to our team!
Facts rule. We do not engage in deception of any kind, and that includes accurately portraying our clients and their services and products. As a promoter of ethical marketing, we strive to always and only present the facts and avoid sensationalist language and imagery.
Creativity rules, too! We’re a group of people inspired to support our neighbors because we know our neighbors. Thank you for trusting us.